Category: Marketing
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Learning from Every Decision: Compounding Wisdom Through Retrospectives
Every decision, whether successful or unsuccessful, presents an opportunity for learning. Post-decision reviews identify what has worked and what has not. This reflection, in context, can transform experience into wisdom. To cultivate a habit of reflection, question the ‘why’, ‘what’, ‘when’, ‘how’, and ‘where’ surrounding the decision. Ask yourself and your team: what was the… Read more
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The 10/10/10 Rule: A Temporal Perspective
When faced with uncertainty, consider the 10/10/10 rule: how will you feel about this decision in 10 minutes, 10 months, and 10 years? This framework provides perspective by balancing short-term emotions with long-term consequences. It helps reduce impulsivity and aligns decisions with values and objectives. A moment of reflection can lead to lifelong better choices.… Read more
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Owning Your Decisions: Accountability vs. Responsibility
Regardless of the outcome, take responsibility for your decisions. Accountability builds trust and credibility while blame-shifting undermines leadership. Honest reflection drives growth. By accepting responsibility, you empower yourself to improve, adjust, and progress. While great decision-makers may not always succeed, they consistently learn and lead. Utilizing well-established decision-making paradigms can help leaders make high-quality business… Read more
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Collaborative Decision Making: Multidisciplinary Approach Develops a Team Culture
Collaborative decision-making, such as using the Six Thinking Hats approach, does not imply involving every individual; rather, it involves selecting the appropriate stakeholders. Seek input from those with relevant expertise or diverse perspectives. This approach yields stronger outcomes and fosters greater support. However, it is crucial to avoid “decision by committee.” Clear roles and ownership… Read more
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Data-Informed, Not Data-Paralyzed: an Objectively-Based Actuality
In today’s data-driven world, data is abundant. However, excessive information can be overwhelming. Utilize data to inform your decisions, not hinder them. Focus on the most pertinent metrics and resist the temptation to accumulate excessive data. Timely decisions often hold greater significance than perfectly informed ones. Trust the process, not solely the numerical data. Utilizing… Read more
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Gut Instinct vs. Logic: Both Serve Well but Gut Should Prevail
We frequently encounter a conflict between our gut instincts and logical reasoning. Both have value. Intuition is swift and often draws upon prior experiences, while logic provides structured analysis. Effective decision-making strikes a balance between the two. Trust your gut feelings, but verify them with facts. When both align, you are firmly grounded. Conversely, when… Read more
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Delphi Technique: A Stop-Gap for Limited Start-Up Expertise
The Delphi Technique, a structured and interactive forecasting method, gathers insights from a panel of experts through multiple rounds of anonymous feedback. Initially developed by the RAND Corporation for military forecasting, it has since found widespread application in business, particularly in strategic planning and innovation. This technique proves particularly valuable for startups and long-term decision-making.… Read more
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OODA Loop for Non-Military Rapid Decisioning
The OODA Loop—short for Observe, Orient, Decide, Act—is a decision-making framework developed by U.S. Air Force Colonel Boyd to train the military on a rapid and iterative process toward tactical and strategic decision-making. However, it has since become a widely adopted in business, leadership, startups, crisis management, and personal development, especially in fast-paced or competitive… Read more
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Consensus Decision-Making as Cultural Team Building
Consensus decision-making goes beyond reaching agreements; it’s a collaborative team-building tool that fortifies organizational culture, particularly in small businesses, nonprofits, and values-driven organizations. Instead of relying solely on majority rule or top-down and silo-centric authorities, consensus emphasizes inclusive participation, ensuring that all voices are heard and respected. Decisions are only made when the entire group… Read more
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Six Thinking Hats: A Multidisciplinary Approach to Decision Making and Strategizing
The Six Thinking Hats method, developed by Edward de Bono, is a powerful multidisciplinary decision-making and problem-solving tool that helps small business owners and teams think more clearly, creatively, and collaboratively. It involves looking at a situation from six distinct perspectives—each represented by a different colored “hat”—to encourage balanced, structured thinking. Here’s how each disciplinary… Read more