Step One of STEAME: a Dynamic Strategic Decision Actualization Model

Created by Tyler de la Plaine, PhD, CPM

Making complex, high-stakes decisions can be intimidating—especially when outcomes are uncertain and the pressure is intense. In military operations, particularly during wartime, timely and accurate decisions can determine survival. Similarly, in the world of business, the ability to make swift and informed decisions often marks the difference between success and failure.

To support business owners and organizational leaders in navigating these challenges, Dr. de la Plaine developed a robust decision-making and strategic planning framework called STEAME—Strategic Tactics for Envisioning, Actualizing, Measuring, and Evaluating. STEAME is a Dynamic Actualization Decision Model (DADM) using a comprehensive, 10-step process designed to help leaders make high-impact decisions, craft strategic plans, and implement them effectively.

The STEAME model guides users through the full decision-making and execution 10-step lifecycle:

1. Determine and Specify – Clearly define the issue, goal, or challenge.
2. Research – Gather relevant data and contextual information.
3. Analyze – Examine the data using structured qualitative and quantitative methods.
4. Assess – Evaluate the implications and connections within the findings.
5. Strategize – Design a targeted, actionable plan aligned with organizational goals.
6. Envision – Mentally simulate success and foster stakeholder alignment.
7. Actualize – Implement the plan using effective leadership and communication.
8. Measure – Monitor progress using defined metrics and feedback tools.
9. Evaluate – Interpret results and assess the plan’s overall effectiveness.
10. Adjust – Refine the strategy based on outcomes, lessons, and emerging needs.

With the STEAME model, leaders are better equipped to make informed, confident decisions that drive meaningful, measurable outcomes—even in the most uncertain environments. The ten STEAME steps are explained in further detail in 10 separate posts.

Step One Determine and Specify The Issue

Identify and concisely define the core problem, issue, or objective, along with what is being impacted. Begin by asking why the issue matters—prioritize understanding the reason behind the concern before exploring what needs to be done and how to do it. Provide a comprehensive description that includes the problem’s nature, scope, and purpose, supported by strong justification.

Explain why addressing this matter is critical, detailing its effects on internal systems, external stakeholders, and broader outcomes. Explore possible solutions, as well as the potential consequences of both action and inaction. Specify the appropriate timing for implementation, identify the origin of the issue, and clarify who is affected or involved.