Step Two of STEAME: Dynamic Actualization Decision Model by Tyler de la Plaine, PhD, CPM

1/12/19

Making complex, high-stakes decisions can be intimidating—especially when outcomes are uncertain and the pressure is intense. In military operations, particularly during wartime, timely and accurate decisions can determine survival. Similarly, in the world of business, the ability to make swift and informed decisions often marks the difference between success and failure.

To support business owners and organizational leaders in navigating these challenges, Dr. de la Plaine developed a robust decision-making and strategic planning framework called STEAME—Strategic Tactics for Envisioning, Actualizing, Measuring, and Evaluating. STEAME is a Dynamic Actualization Decision Model (DADM) using a comprehensive, 10-step process designed to help leaders make high-impact decisions, craft strategic plans, and implement them effectively.

The STEAME model guides users through the full decision-making and execution 10-step lifecycle:

1. Determine and Specify – Clearly define the issue, goal, or challenge.
2. Research – Gather relevant data and contextual information.
3. Analyze – Examine the data using structured qualitative and quantitative methods.
4. Assess – Evaluate the implications and connections within the findings.
5. Strategize – Design a targeted, actionable plan aligned with organizational goals.
6. Envision – Mentally simulate success and foster stakeholder alignment.
7. Actualize – Implement the plan using effective leadership and communication.
8. Measure – Monitor progress using defined metrics and feedback tools.
9. Evaluate – Interpret results and assess the plan’s overall effectiveness.
10. Adjust – Refine the strategy based on outcomes, lessons, and emerging needs.

With STEAME, leaders are equipped to make informed, confident decisions that drive meaningful, measurable outcomes—even in the most uncertain environments.

Step Two Research The Issue

Examine the problem, issue, or targeted goal by collecting a diverse range of data, including qualitative and quantitative insights, along with both subjective experiences and objective evidence. Conduct interviews with stakeholders who are impacted by or involved in the issue, as these conversations can yield valuable qualitative data. Enhance the investigation by capturing multimedia materials—such as videos, photographs, and audio recordings—which serve as both archival documentation and objective qualitative resources. Whenever feasible, gather sample data from customers or constituents using appropriate and reliable sampling methods to ensure accuracy and relevance in your findings.